Tuesday picks:

Buyers Want Newspapers to Reinvent Model, in Media Week. Here’s the first most interesting part of this article:

Buyers and industry observers stress that for newspapers to survive, they can’t do business as usual anymore. [rejurno: just think how different the journalism world would be if they’d embraced that notion about 10 years ago.] Anne Gordon, one-time managing editor of The Philadelphia Inquirer and now a partner at Dubilier & Co., a private equity firm, said that the strategy of large regional papers to serve the whole of their sprawling markets with local news sections has been a bust. Instead, papers should leverage their depth of coverage by, for example, publishing e-newsletters on single topics like business or the arts. [rejurno: and violence prevention, schools, green living, work, outdoor, traffic, etc., and spin off those e-newsletters from Web shells that also generate mobile content.]

Industry watchers also call for publishers to be more aggressive online by partnering with or buying niche sites. “They may have to expect that innovation will take place outside their doors,” Gordon said.

The second most interesting part’s at the end:

The once-unimaginable scenario of newspapers moving exclusively online is now seen by some as a real possibility. Gordon said that if not this year, then perhaps by as soon as 2012, “it’s not shocking at all to imagine that.”

A Means for Publishers to Put a Newspaper in Your Pocket, in the New York Times. Traditional newsman makes good:

Verve Wireless believes it can save the dying local newspaper by making it mobile. It offers publishers the technology to create Web sites for cellphones. The company, based in Encinitas, Calif., already provides mobile versions of 4,000 newspapers from 140 publishers, including Freedom Communications, the McClatchy Company and The New York Times Company’s Regional Media Group. The Associated Press, its biggest customer, is betting that Verve has the solution to the nagging problem of dwindling print readership. It led a $3 million round of financing in Verve, a rare investment for the news organization.

Social Marketing Limited By Advertiser Confusion, in Online Media Daily. Still trying to figure out how advertising works in social media.

Journal Register Risks Default, A.H. Belo Makes Big Cuts, in Media Daily News. More grim news, as all that debt continues to drag down news organizations. Can’t we all just get along with 10 percent profit margins?


One Response

  1. Good points in the article, you have an enjoyable blog here. Thanks for the ideas.

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