New ChiTrib look?

Mo' bettah?

Mo' bettah?

Soooo much better. Hope they stick with it. The scoop from E&P: ‘Chicago Tribune’ Redesign Prototype Boasts ‘Trib’ Nickname — Here’s a Glimpse.

Which was subsequently quashed in Crain’s ChicagoBusiness.

Too bad. Methinks the secret to a news organization’s print product is big photos, graphics, judicious use of text blocks, very Webby visuals with news content.

Something that busy people feel they can spend 10 minutes with and get a lot out of.

Easy to scan. Easy to dive into. Easy to find more info via a Web refer. Oh, yeah — and relevant to their world.

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