Jumping to Web: PCH makes it look easy

Take a gander at Publishers Clearing House. They’re jumping into those rushing Webwaters with both feet, with PCHvideo of surprising their prizewinners.

PCHtv is the latest addition to Publishers Clearing House’s growing network of online properties, which include PCHSearchandwin.com, a search engine that rewards users with gift cards, movie tickets and other prizes, and PCHGames.com, a casual games site where players compete for tokens. Viewers will find behind-the-scenes clips, past commercials and previously unseen winner reactions.

Next, they plan on letting people upload their own videos of how they’d react if they won. Really. Wait…didn’t they start out more or less as newspapers did, as print being delivered by a person that dogs like to chase?


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