Sputters and Launches

While 24/7WallSt lists the top 10 newspapers that are likely to close or go entirely online, a newly laid-off journalist is a week into the launch of another niche site.

On Feb. 23, Greg Hernandez was laid off from the LA Daily News, where he’d been doing the Out in Hollywood blog. Seven days later, he launched Greg in Hollywood. greginhollyHe had help from some very talented friends, and they worked ’round the clock to do a technology makeover on him (new computer, iPhone, Twitter lessons…he had the blogging down) to get him up and running. Here’s the whole story, from his perspective. I just loved how they found their graphic designer via Twitter.

Then read searchmeister Danny Sullivan’s account from a tech and search perspective: Behind the Scenes from the Greg in Hollywood Launch. Fascinating.

Since the launch, Greg’s doing three to seven posts/day, and seems to be having a blast.

So far, he’s using Google ads, but is soliciting advertising on his site. I’ll check in with him in a few months to see how the new jurno’s doing.

To add to the case studies on ReJurno, I’m interviewing jurnos from a couple of other Web-based niche news organizations this week: John Cook at TechFlash and Justin Carder from CapitolHillSeattle. Quite a few geographic- and topic-based sites have been launched in Seattle….enough starter to get a network going?

Making a Living with QuincyNews.org

When Bob Gough lost his job as news director at a Quincy, IL, TV station in October 2007, he had a choice: Move tquincynewso another city or figure out another way to stay in the journalism biz in Quincy. He didn’t want to move — Quincy was his home. He had a wife with a successful career there, and three kids who weren’t keen on pulling up roots.

So, he figured out another way: He found a couple of local investors and, on April 28, 2008, launched a local Web-based news organization: QuincyNews.org.

The good news: he’s making a living….$1,000/week. He loves what he’s doing. The site is growing. And so far there isn’t any bad news.

Check out all the details, from soup to nuts, in ReJurno’s latest case study. And if there’s anything else you want to know, just ask and we’ll be glad to provide more info.