Sputters and Launches

While 24/7WallSt lists the top 10 newspapers that are likely to close or go entirely online, a newly laid-off journalist is a week into the launch of another niche site.

On Feb. 23, Greg Hernandez was laid off from the LA Daily News, where he’d been doing the Out in Hollywood blog. Seven days later, he launched Greg in Hollywood. greginhollyHe had help from some very talented friends, and they worked ’round the clock to do a technology makeover on him (new computer, iPhone, Twitter lessons…he had the blogging down) to get him up and running. Here’s the whole story, from his perspective. I just loved how they found their graphic designer via Twitter.

Then read searchmeister Danny Sullivan’s account from a tech and search perspective: Behind the Scenes from the Greg in Hollywood Launch. Fascinating.

Since the launch, Greg’s doing three to seven posts/day, and seems to be having a blast.

So far, he’s using Google ads, but is soliciting advertising on his site. I’ll check in with him in a few months to see how the new jurno’s doing.

To add to the case studies on ReJurno, I’m interviewing jurnos from a couple of other Web-based niche news organizations this week: John Cook at TechFlash and Justin Carder from CapitolHillSeattle. Quite a few geographic- and topic-based sites have been launched in Seattle….enough starter to get a network going?

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