No, not the marriage kind. The getting-the-community-interested-in-what-we’re-doing kind. My belief is that if jurnos serve a community’s needs — asking them first and continuously what they need and want — then it’ll happen naturally.
Keith Hammonds distilled an interesting discussion about engagement from the Dowire news-online group, and put it on Ashoka’s News & Knowledge Entrepreneurs blog. It’s worth taking a look.
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