10-Point Road Map for API execs

Hey-ho! Check out this tidbit from Editor & Publisher:

The American Press Institute (API) will host an invitation-only, closed-door “summit conference” Nov. 13 in which 50 CEO-level executives will ponder ways to revive the newspaper business. The one-day conference at API’s Reston, Va., headquarters will be “a facilitated discussion of concrete steps the industry can take to reverse its declines in revenue, profit and shareholder value.” Former turnaround CEO James B. Shein will lead the discussion.

Shein’s a professor at Northwestern’s business school. I guess the API’s Newspaper Next project hasn’t solved newspapers’ problems as it was supposed to.

Well, there’s a lot of us around who coulda told them that years ago. So, in case any of the 50 news executives attending the secret conference are interested, here’s Jane Stevens’ 10-Point Webcentric News Organization Roadmap to Success:

  1. Merge news and digital. (Some of you STILL haven’t done that. Unbelieveable.)
  2. Publish to Web first, mobile second, print/TV/radio third. Change or ditch the print version.
  3. Focus most of your resources around core “community” issues and what you still own, and make the community the engine that drives the issues, topics and beats. (Most of you have already jettisoned science, international reporting, entertainment, and unwittingly lost prep sports, college sports and professional sports.)
  4. Integrate your local businesses and services into a searchable community marketplace that links to information and stories. (Check out the Lawrence Journal-World’s Marketplace for inspiration.)
  5. All journalists are multimedia journalists. Minimum requirements for this medium: using a Continue reading