Newsecon: Newspapers better hope Nick Denton’s wrong on advertising in ’09 — Zachary Seward in NiemanJournalismLab. The best part is his review of Morgan Stanley analyst Mary Meeker’s analysis of where online advertising’s going.
A Gavin O’Malley article in Online Media Daily about research by tech firm Attributor: Nearly 60% of views of publishers’ content takes place off their destination sites.
Nichification: HealthCentral Expands Potential Partner List, an Online Media Daily news brief, notable because HealthCentral shows the continuing trend of nichification and networking as it buys TheBody.com, an HIV/AIDS resource/news/info site, and partners with others to develop an ad network.
Social networking: Gannett bought Ripple6, which powers the social networking engine of the Moms sites. RIpple6 also provides social networking for General Mills and Proctor & Gamble, and will soon launch MixingBowl.com for Better Homes & Gardens.
Meebo’s partnering with Hearst Corp. to set up Meebo Rooms in the Stars Style 2008 section of Seventeen.com. This is interesting because the chat rooms are surrounded by videos and other content, part of the continuing move to integrate elements (stories, data, resources, social networking) into one page. A little klutzy, because some of the content takes you to a new page, away from the chat. Also, not much activity in there yet.
Everybody’s getting into social networking, even the Financial Times. They’re setting up a spot on the Alphaville blog for market professionals to discuss the day’s news, says Portfolio.com’s blogger Jeff Berkovici. But how to keep out rumor-mongers? The editors of FT.com will approve the people who want to participate.
Noncitizen journalism: Okay, this is a week old, but that’s my modus operandi these days…catching up. In interviews with NowPublic founders Leonard Brody and Michael Tippitt, Seattle Post Intelligencer’s Brian Chin discovered that they really don’t like the term “citizen journalist”. On NowPublic, they practice “participatory journalism”.
Brody, in fact, is famously quoted in Jeff Howe’s book “Crowdsourcing” as saying that “Citizen journalism makes about as much sense as citizen dentistry.”
“I think that the term ‘citizen journalism’ sounds like you’re a nut or something,” Brody explained. “It’s not particularly engaging. It sounds like work.” It’s also a barrier to participation, he said, “because it doesn’t mean anything. This is about people’s experiences and sharing those.”
NowPublic is a combo — aggregation, commenting, and original news — from folks all over the world. But, to continue the mantra…..Citizen dentistry. Citizen plumbing. Citizen surgery. Citizen pilot. Citizen construction worker. Citizen flight attendant. Yep. I agree.